The normal Internet web site visitor is a slippery fish. Individuals who are surfing the Internet, looking for products to purchase frequently will stay on your landing page for just a few moments. As an Internet marketer, your task, at this juncture, is just to round up their first name and email address for list building purposes. As your email list expands it will more and more become the most powerful tool in your arsenal.
Every squeeze page must offer some sort of free gift as an incentive to persuade your visitor to part with his or her email address. If you belong to aweber.com, or a comparable service, the address entered on your squeeze page will be directly captured for your use in future mailings. The kind of gift you offer is critically important. You want the gift to be attractive to the same market niche as your primary offerings. That way, the only emails you will be capturing will be laser-targeted leads. You recognize, when you are mailing to these people that they are far more apt to purchase your offerings than the remainder of population surfing the net. These are the only kind of leads you should bother with.
I think you are able to envision that a generous list of current, highly-targeted leads is a marketing tool of the highest value. The larger your list, the more sales you will have. The more sales, the more money in your wallet.
What's said above makes the design of your squeeze page critically significant. A professionally-designed squeeze page template with a proven, high conversion rate is critically significant. Ultimately, your squeeze page must be well written, which means that it has copy that literally forces visitors to enter their email addresses in the box provided so that they are able to obtain their free gift. The gift should download at once from the very next page.
So as to make this work, the gift must be seen as "valuable," which means that the individual receiving it might think about buying it if it were not being offered for free. There must be a directional flow from the headline, through the body copy and directly to the email entry box. It is a good idea to include red arrows pointing the way. Don't forget, your visitor will not be with you very long, so make the most of every moment. There's no time for long-winded sales copy... just an opportunity for a few carefully-written, compelling words.
The "thank you" page that follows the squeeze page can have more information, if you prefer. The email address has already been captured and all that remains for the visitor to do is click on a button to download his or her gift. The visitor can leave at any time and you still have their email address.
The terrific thing about pre-designed squeeze page templates is that they don't require design work and testing to find out how well they convert. This has already been done for you. You don't require design software, graphic designers, research and development and you unquestionably do not have to expend your valuable time learning graphic design. All you really need to do is input your embed code for the video and the tracking code for your opt-in page.
Your package should feature a number of different kinds of colorful and tested templates to pick from. Any template you select should be able to be modified and utilized on multiple landing pages with no time limit. You should be able to pick from a number of high-converting colors. PSD files for the templates should be incorporated so that you can change the text and other features with no trouble.
In sum, a professionally-designed, proven squeeze page template can be an essential link in the chain leading to Internet marketing triumph. The cost is low, the benefits are huge and it requires very little work, time or ability on your part. Make sure you develop the very best squeeze page possible! It's fundamental to your success as an Internet marketer.
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